10.08.2011

R&G Photography: Featured Photographer, week 4

R&G Photography
Studio and Location Photographer
Online: Facebook, Web and Blog
Serves: Southern IL and St. Louis, MO
Market: Children and Weddings
Go to Gear: Nikon D700. 
Shootsac  has 50mm 1.4 and 70-200 2.8. 
Also use 60mm macro and 28mm.

Let your clients get to know you as a person and not just a business owner. Starting on the internet and then carrying through to your first meeting.

It's important to have an 'About' page on your website and show your potiential clients who you are. Sometimes it's hard to think of ways you are unique and be personal on the internet - but that is where the majority of your clients will find you! 
  
We recently started showing our Facebook fans photos of us working, having fun with our cameras, and pieces of our personal life. Sure, lots of our Facebook fans already know us, but those who don't can get an idea of who we are. Selling your photography isn't just about the quality of your photos and products, but it's about YOU and your personality. 
Once your clients have seen photos and read about you online, it's then time to get them in your door. When you meet for the first time, try to make a great impression. We make sure to dress well, get them something to drink, make them feel at home. Once they respect you and get to know you, they will be more likely to do business with you. I give my clients time to talk and establish common ground. If they tell a story that you can relate to, feel free to talk as well. It doesn't have to always be business talk.

When your clients get to know you it also makes your clients feel at ease when you are shooting with them. Instead of a stiff couple trying to get through photos uncomfortably with a photographer they don't really 'know' they can relax and have fun during their session. When you get your clients to be real with you and not have a 'fake smile' the whole session, then you can get real moments - which is our goal at our studio.           

I also thing it's important to have FUN with your camera. As a professional photographer it is easy to get caught in the mind set that photography is work. And it is, but it's also important to have fun and remember why you love photography. Take a day and just shoot for fun.
And these fun shots help show your clients who you are - a fun photographer they are going to want to work with!

Rachel King
Owner of R&G Photography
618.780.1549

at 12:18 PM
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5 comments:

  1. Amber ShereeOctober 8, 2011 at 6:10 PM

    Great info!

    ReplyDelete
  2. Pink DobermanOctober 8, 2011 at 8:41 PM

    We've been taking pictures of us working... we need to start sharing! Great post!

    ReplyDelete
  3. SandyOctober 11, 2011 at 6:07 PM

    Great Advice!

    ReplyDelete
  4. victoriaOctober 12, 2011 at 8:39 AM

    I would so love to do a video of clips of me working, with stills of my work, and talk about what I do. Great reminder to get it on my to-do list! :)

    ReplyDelete
  5. Cindy MeischOctober 17, 2011 at 7:40 PM

    Great advice Rachel! I set out to do this with my last newborn shoot. Took an image of my van full of stuff. Truly meant to get a pull back of the set up and more... But I get so wrapped up in Newborn sweetness I forget! So jealous that you get to share your job with your husband!

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