Free (and easy) Marketing Avenues for your Photography Business

* Write an unbiased, factual piece about preparing for senior portraits (or any market, really) and submit it to local papers and sites

* Partner with a local charity and do a big event (so you can get free PSA's on radio and in print). Think food drives, toy drives, school supplies, etc. 

* Do press releases when you make a business change thats newsworthy

* Get involved with the Chamber. If you have a studio you can host a business night out, if not, they're just great for networking. (note: chamber memberships aren't free, but you can usually still stop in at the morning coffee meetings or business after hours for free - or make your own. Emulate!)

* Get involved with your local Advertising Federation. 

* Most chambers and ad federations love local speakers - volunteer your time and knowledge.

* Offer to photo local service orgs (police, fire, city council, hospital board).

* Ask United Way if they need any photography for their new communications and marketing pieces (each county decides their own individual art).

* Partner with the local Susan G Komen foundation for their events

* Contact the local support group for deployed families and do something special for military families


Bring with you business cards, marketing pieces, and a mini-portfolio. Ask them to come to your Facebook page for recent promotions or to respond to a poll or see the photos from the event and tag themselves. It'll drive fans your way like you wouldn't believe!