10.22.2011 Chat
@StudioTrainer: #stchat so #Photographers ... what pressing thoughts or questions do you have about #business #marketing #sales today? |
 | @thompsonworld: @studiotrainer I've been using my personal twitter for quite some time, wondering if I should even use my biz one? #stchat #stchat |
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 | @StudioTrainer: @thompsonworld #stchat it depends on your market and how your target market gets their media intake. Have you researched that? |
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| | @StudioTrainer: #stchat how does Twitter work in your business? Anyone here use it and find it to be successful at all? |
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| | @StudioTrainer: @mattcampbell66 #stchat That's a great question! I've been following Crawfords for a few years, and based on the last 2 years of trends ... |
| | @StudioTrainer: @mattcampbell66 #stchat I'd assumed this was on the way. Unfortunately, I think there will be a couple of well established studios following |
| | @StudioTrainer: @mattcampbell66 #stchat I can see why they've decided to make the change, but I question its impact. It narrows down the field for studios. |
| | @StudioTrainer: @mattcampbell66 #stchat this will mean much fewer players in the studio game in the area. Which can be both good and bad. |
| | @StudioTrainer: @mattcampbell66 #stchat Having worked at a few of the area studios, I wish one would be willing. But studios are so territorial ;) |
| | @thompsonworld: @studiotrainer I assume Crawfords is a big studio? Closing the studio but staying in business? #stchat |
| | @StudioTrainer: @thompsonworld #stchat sorry! There are a couple of us in here local to the same area. They are. They're changing business models. (cont) |
| | @StudioTrainer: @mattcampbell66 #stchat the change in ownership definitely has had its effects. It will be interesting to see how it all plays out. :) |
| | @StudioTrainer: @mattcampbell66 #stchat I've worked with a studio that took a similar "break" and the recovery is nearly impossible, you are correct. |
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| | @thompsonworld: RT @StudioTrainer: this will mean much fewer players in the studio game in the area. - I must have misunderstood this comment #stchat |
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| | @StudioTrainer: @thompsonworld #stchat What I meant was, this will mean there are now fewer "established" studios with actual studio space in the area. |
| | @StudioTrainer: @mattcampbell66 #stchat are they actively tweeting? This intrigues me, as I haven't seen a lot of teens using the service. |
| | @StudioTrainer: #photographers want to talk about #business #marketing #sales or anything else on your mind about #photography? Join us at #stchat now! |
| | @StudioTrainer: @mattcampbell66 #stchat that's good to know! Do you use it in your business yet? And how do you use it? |
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| | @StudioTrainer: #stchat is anyone using twitter yet to post a sneak peek image, from your blog or FB or phone, yet? |
| | @StudioTrainer: @mattcampbell66 #stchat that's a great piece of advice! The first and greatest way to get your market to see you is to go where they are! |
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| | @StudioTrainer: @mattcampbell66 #stchat and how do you monitor the impact on your business? Is it worth the ROI? |
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| | @StudioTrainer: @zoesaysblog Hello my dear! Late is not a bad thing ... I think its expected in twitter chats :) #stchat |
| | @StudioTrainer: @mattcampbell66 #stchat more, how do you find out how they heard about you. Are you asking, and when? :) |
| | @StudioTrainer: #stchat I think that a lot of breaking into seniors is getting on their level. Being real, and being where they are. :) |
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| | @StudioTrainer: #stchat it's like a call to action. You have to ask for the action - in real life, online or in print :) |
| | @StudioTrainer: @mattcampbell66 #stchat perfect example right there. Do you offer a WIIFM for them for referring? |
| | @StudioTrainer: #stchat I think a lot of us feel like it's prideful or conceited to ask for referrals. I like to think of it this way - (cont) |
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| | @StudioTrainer: #stchat Here's the thing, while you are your business, you also are not. Your business is who you work for - so promote it w/ confidence! |
| | @StudioTrainer: @mattcampbell66 #stchat do you think it gives them incentive to refer, or is it a surprise for them? |
| | @StudioTrainer: @mattcampbell66 #stchat that's a great way to think about it, and I love that it's a surprise! |
 | @zoesaysblog: @mattcampbell6 @studiotrainer I think people really enjoy the print credit. I try to offer what I would like as a client. #stchat |
| | @StudioTrainer: #stchat Its always good to try to put yourself in your clients mindset - as long as you don't let your own views skew it ;) |
| | @StudioTrainer: #stchat influence and impact are huge in todays market. Perception is all relative. If you seem to have a lot of influence on those they ... |
| | @StudioTrainer: #stchat find to be influential or trustworthy, you build a great foundation for trust, which translates to more business |
| | @thompsonworld: @studiotrainer Just WOM and FB right now. Just getting this whole thing started. Learning from you guys! #stchat |
| | @StudioTrainer: #stchat It is a good thing to get a WOW factor going, and one that is unique. Don't mimic the wow of another local studio - it loses the wow |
| | @zoesaysblog: @mattcampbell66 @studiotrainer I try to under promise and over delivery. Instead of 8-12 shots, I gave my recent session 28! #stchat |
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| | @StudioTrainer: #stchat thats another great strategy - over deliver! That's a wow factor. What are some of the best Wows you've seen? |
| | @zoesaysblog: @mattcampbell66 That's a good idea - I need to order an album or proof book to have on hand. #stchat |
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| | @thompsonworld: RT @pbhensley: Enjoying this conversation, quietly, of course. - I think that's called cheating in the twitterverse! :) #stchat |
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| | @StudioTrainer: #stchat hair salons, tanning salons, nail salons are all great places to reach senior girls ... and their moms. |
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| | @zoesaysblog: @mattcampbell66 I have an in with a salon - waiting for my little mini ad b4 I go and put it and biz cards out. #stchat |
| | @StudioTrainer: #stchat Have a nice presentation. Make a beautiful sample book, lay cards, etc and call and ask for a meeting with the owner. (cont) |
| | @StudioTrainer: #stchat make it a win-win partnership. Take some of their cards, mention them on FB, tweet out their specials. |
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| | @StudioTrainer: #stchat find a way that you can make it work for both of you, and well. Be creative and find new ways to approach them (like a look book!) |
| | @StudioTrainer: #stchat quiet, beneficial partnerships that take little effort are the best for small biz. We should all promote shopping local when we can |
| | @zoesaysblog: @studiotrainer Do you think the economy has an impact on sales, i.e., whether getting photos done is an expendable luxury? #stchat |
| | @StudioTrainer: @mattcampbell66 #stchat It's a business "vouching" for another business. Brilliant! :) |
| | @StudioTrainer: #stchat I do think that the economy has an impact, but I think there are a lot of factors, that do. It's more than economy, its... |
| | @StudioTrainer: #stchat a shift in priorities and values. I have seen a rebound in bookings in the last 18 months, so I'm optimistic! |
| | @StudioTrainer: @mattcampbell66 #stchat those who feel they know us on a personal level always do expect the freebies. Pro connections pay off way more! |
| | @zoesaysblog: @mattcampbell66 Yeah, family and close friends aren't interested in doling out $$, it seems. #stchat |
| | @StudioTrainer: #stchat it's the basics of personal vs professional connections. I rarely expect (or want) anything out of a personal connection. |
| | @pbhensley: #stchat Still amazed at how many 'broke' people still use their iphones and smoke. $$ to where the heart is. |
| | @StudioTrainer: #stchat I think we've had such a fluctuating economical environment that people are adjusting. We all make way for what we value. |
| | @zoesaysblog: @pbhensley Haha, it's definitely about priorities! I couldn't give up my iPhone. I'd skip a meal first. #stchat |
| | @StudioTrainer: #stchat Me too! It's the second bill we budget for after rent. Silly phones! |
| | @StudioTrainer: #stchat have you seen more of an impact on bookings, or sales? Or is it on both? |
| | @StudioTrainer: #stchat Ok, a #marketing question via email -- how often would you engage in a marketing activity for your business? |
| | @pbhensley: StudioTrainer - Thanks for the opportunity to check out TweetChat #stchat |
| | @zoesaysblog: @studiotrainer I don't know about anyone else but selling gift prints at $15 apiece has been a hard sell. But I'm inexperienced. #stchat |
| | @StudioTrainer: #stchat for me, I would recommend no less than 1 marketing minded activity per week. |
| | @pbhensley: My bookings and sales have continued to grow, but I just resigned day job at the end of June... #stchat |
| | @StudioTrainer: @zoesaysblog #stchat selling can be one of the hardest things for a photographer. And I think a $15 gift print is a little low ;) |
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| | @StudioTrainer: @pbhensley #stchat congrats! Bookings have their ebb and flow, even when there is stability |
@StudioTrainer: @pbhensley #stchat I assume your Q is about the minimum one marketing activity/week? |
@StudioTrainer: #stchat I think that doing a minimum of one marketing focused activity per week is essential for keeping the buzz about your biz alive |
@pbhensley: @StudioTrainer Oh! I'm a doofus. You said minimum. I read maximum! Nevermind. #stchat |
@StudioTrainer: #stchat it gives people things to share, talk about, etc, to keep your biz at the forefront of their mind for photography :) |
@zoesaysblog: @StudioTrainer Since I'm still PB, that's where I've set my prices for now. I gotta get more bookings b4 I increase! #stchat |
@StudioTrainer: #stchat #selling Do you do in person sales or online only? |
@pbhensley: Marketing has become what I think about most these days. My husband constantly says, "Earth to Peggie!" #stchat |
@StudioTrainer: #stchat @zoesaysblog how long before you've finished your portfolio? |
@pbhensley: @StudioTrainer inperson only. no proofs leave the studio. project everything and THAT is when the good orders started to come. #stchat |
@StudioTrainer: #stchat I have an "idea box" filled with #marketing ideas I love or have come up with. I randomly pull one out every week and work on it. :) |
@StudioTrainer: #stchat In person sales is the way to go, IMO :) Whether it is literally in person, or over Skype, it's a must-do :) |
@pbhensley: @zoesaysblog but then you give former clients sticker shock and you have to find new clients... #stchat |
@zoesaysblog: @StudioTrainer Good question! I was under the impression people did it 6-12 months. I'm almost six months in. #stchat |
@zoesaysblog: @StudioTrainer I don't have a way for people to buy prints online anyway, so I prefer in person. Gotta work on my sales skillz. #stchat |
@StudioTrainer: #stchat I don't think portfolio building should be at a time limit. You should be done when you have enough images for your portfolio. |
@StudioTrainer: #stchat It's good to understand buyer psych and script for sales. Guide, be the expert and own it. Shoot for the sale ;) |
@zoesaysblog: @StudioTrainer I would like to build it up a bit more before I feel good about it. More "strangers" and less friends 'n family pics. #stchat |
@StudioTrainer: #stchat a good portfolio includes a variety of subjects, lighting situations, posing, etc... and shows consistency in finished images. |
@StudioTrainer: #stchat just be careful of the "not ready" rut, or you'll get stuck there forever. Make yourself a master portfolio list, and shoot for it. |
@zoesaysblog: @StudioTrainer Exactly and it's taken me a while to get my preferred edit style down, too. But I feel good about my progress! #stchat |
@thompsonworld: @studiotrainer In-person sales. I'm not sure how I could ever sell a composite or other specialty (read $$) products any other way. #stchat |
@StudioTrainer: #stchat it's hard to find your style, sometimes. But its good to know that even if it appeals to you, it doesn't mean it's your style :) |
@StudioTrainer: #stchat Do you pre-create composites and show them during the sales process, or how do you suggest that? |
@zoesaysblog: @thompsonworld My issue is having the pricey stuff on hand. I don't have a canvas to show, just gift prints and such. #stchat |
@StudioTrainer: @zoesaysblog #stchat do you have a way that you can create a composite and show it during your slideshow at the sale? Whats your process? |
@thompsonworld: @studiotrainer Yes, I pre-create trying to do one in each of the sizes I offer. Then clients can sub pictures if they wish. #stchat |
@StudioTrainer: @zoesaysblog #stchat do you do a sale a similar way every time? If you had to write it out, what would it look like? |
@dearkatestudios: @studiotrainer Will you post the transcript from the chat again? I'm just logging on and can't really stay :) #stchat |
@pbhensley: ProSelect- I project into a 40x40 framed canvas and start with all images at 30x40. 8x10 can't compete! #stchat |
@thompsonworld: @studiotrainer giving examples lets you educate the client on what looks good together as a composite... #stchat |
@StudioTrainer: @pbhensley #stchat awesome! Get them in the "big" mindset! |
@thompsonworld: @studiotrainer ...instead of willy-nilly throwing their favorite pictures into one composite. #stchat |
@pbhensley: @dearkatestudios me too. Must get some sunshine, but this was great. #stchat |
@StudioTrainer: #stchat do you feel comfortable being the expert to recommend images for those composites? |
@thompsonworld: @studiotrainer yes, I feel that's part of why they hired me. Similar to why we would show a particular image in b&w vs. color. #stchat |
@StudioTrainer: #stchat start to get your sales process scripted! When they ask for an 8x10, do you just say ok, or are you suggesting a better size for it? |
@StudioTrainer: @thompsonworld #stchat I love that you think that way! Makes it so much easier! |
@thompsonworld: @studiotrainer I don't discourage clients getting in on the creative process at all, the pre-creations are just a starting point #stchat |
@StudioTrainer: #stchat how often would you say they buy something you've shown? |
@thompsonworld: @studiotrainer I really couldn't do it without Proselect. I don't know how I would do it without that! #stchat |
@StudioTrainer: #stchat my studio management software allows me to do that too, I know what you mean! |
@StudioTrainer: @zoesaysblog #stchat what would make sales easier for you? |
@thompsonworld: @studiotrainer I'm just starting with my full process, so I don't have a lot of numbers to compare, but... #stchat |
@thompsonworld: @studiotrainer ...more than half of my in-person sales have gotten something for the wall - a composite, wrap, or framed print. #stchat |
@thompsonworld: @studiotrainer I think more samples would be helpful right now. By golly, they do buy what they see! #stchat |
@StudioTrainer: #stchat I like to show images using projection. If you show a client images on a smaller screen, remember they will buy smaller images. |
@StudioTrainer: #stchat people buy what they can see. :) If you've got to use a laptop, buy the biggest monitor you can to show them on! |
@StudioTrainer: #stchat samples help too -- anything people can touch and feel, it will increase their desire to buy it :) |
@StudioTrainer: @zoesaysblog #stchat you can definitely do that. Or maybe as the local library if you can use their meeting room (most have screens) |
@zoesaysblog: @StudioTrainer This is good, giving me some goals to write out, biz plan type stuff. I have to run in a min...but I'm percolating! #stchat |
@StudioTrainer: #stchat no worries, I'm also about on my limit -- 3hours a day online until further notice LOL :) |
@zoesaysblog: Thanks for putting this together, @StudioTrainer! So informative and invaluable. (Self-marketing - check!) #stchat |
@StudioTrainer: @zoesaysblog #stchat thanks! I think we'll try a different format next time. Maybe a g+ or something :) |
@thompsonworld: @studiotrainer thanks for the time everyone! Signing off too. #stchat |
@StudioTrainer: #stchat take care, everyone! Great couple of hours here! And awesome to know, Zoe :) Will keep it in mind! |
9-21-2011 Chat
@stylecache: So what do you recommend for a small studio getting started with Seniors? @studiotrainer #stchat
September 21, 2011, 5:33 pm
@StudioTrainer: @stylecache #stchat First of all, identify your target senior, get to know them, where they are, what they do, what motivates them.
September 21, 2011, 5:38 pm
@StudioTrainer: @stylecache #stchat Then, get yourself seen. Message them on FB @FixYourBlah does this and it rocks! And have a FB page JUST for seniors
September 21, 2011, 5:40 pm
@StudioTrainer: @stylecache #stchat Decide if you want a rep program, and what you can realistically shoot in a season.
September 21, 2011, 5:41 pm
@StudioTrainer: @stylecache #stchat How far into the senior market are you already?
September 21, 2011, 5:42 pm
@StudioTrainer: If you're just joining #stchat, please make sure to follow the hashtag, and to tweet using the @studiotrainer and #stchat LIVE NOW
September 21, 2011, 5:45 pm
@StudioTrainer: #stchat I do want to give a shout out for pricing - my fave pricing goddess just joined twitter, please say hi! @fixyourblah :)
September 21, 2011, 5:51 pm
@StudioTrainer: #stchat on the business side of things, I always mention to not do things halfway. This includes your website and blog. Be brand strong!
September 21, 2011, 5:53 pm
@dearkatestudios: Hi! Just joining in :) #stchat
September 21, 2011, 5:54 pm
@stylecache: @StudioTrainer #stchat First year is this one had 3 models, 1 client. Want to really be in the game next year!
September 21, 2011, 5:55 pm
@FixYourBLAH: @StudioTrainer I'm gonna try to pay attention to #stchat today! I've got some major pricing consults goin' right now! :)
September 21, 2011, 5:55 pm
@StudioTrainer: @dearkatestudios #stchat, welcome!
September 21, 2011, 5:55 pm
@StudioTrainer: @stylecache #stchat Well, sounds like you're looking for a rockin rep program rehaul. :) Take your time and build something that spoils reps
September 21, 2011, 5:56 pm
@dearkatestudios: Any tips on finding clients? I'm just starting out and would love to specialize in newborns #stchat
September 21, 2011, 5:57 pm
@StudioTrainer: @stylecache #stchat A rep program can make or break your senior biz. Create one that's the best in the area for reps, and for you.
September 21, 2011, 5:59 pm
@StudioTrainer: @stylecache #stchat how big is your market?
September 21, 2011, 5:59 pm
@StudioTrainer: @dearkatestudios #stchat Is there a local hospital or OB that you're familiar with? I recommend partnering with doctors offices first :)
September 21, 2011, 6:00 pm
@StudioTrainer: @dearkatestudios #stchat Ask them if they can display some of your work, and your lay cards. Make connections, get pieces in the baby bags
September 21, 2011, 6:01 pm
@quinnab: @StudioTrainer I'm here for the #stchat
September 21, 2011, 6:02 pm
@dearkatestudios: @StudioTrainer For seniors, what's the best time to get started recruiting for the grad class? #stchat
September 21, 2011, 6:02 pm
@dearkatestudios: @StudioTrainer Will do! #stchat
September 21, 2011, 6:02 pm
@StudioTrainer: @quinnab yay, welcome! #stchat
September 21, 2011, 6:02 pm
@StudioTrainer: @dearkatestudios #stchat, I recommend starting to recruit for reps no later than the fall of their Jr. year. Get them excited early!
September 21, 2011, 6:03 pm
@dearkatestudios: @StudioTrainer So now! Ok thanks :) Do you go to schools? How do you find them? #stchat
September 21, 2011, 6:04 pm
@StudioTrainer: @dearkatestudios #stchat for regular senior clients, start marketing to them in the spring of their junior year.
September 21, 2011, 6:04 pm
@dsh72653: #stchat, Hi Kate, I'm here from Arkansas.
September 21, 2011, 6:05 pm
@StudioTrainer: @stylecache #stchat Awesome! How many sessions could you shoot a month?
September 21, 2011, 6:05 pm
@StudioTrainer: @dsh72653 #stchat welcome!
September 21, 2011, 6:05 pm
@StudioTrainer: @dearkatestudios #stchat to find seniors, go to where they hang out, talk to coaches or even message them on FB (a @fixyourblah secret)
September 21, 2011, 6:07 pm
@StudioTrainer: @dearkatestudios #stchat make sure you have your ideal seniors in mind , create marketing that will draw them. Post it at local hot spots
September 21, 2011, 6:09 pm
@StudioTrainer: http://t.co/xz5l7BLF #stchat #seniorreps This is the first in our series all about senior rep programs :)
September 21, 2011, 6:10 pm
@quinnab: @Studiotrainer how do you keep the kids excited and knowing about you during the summer between their jr and sr year?#stchat
September 21, 2011, 6:10 pm
@StudioTrainer: We are open to your questions now, live chat about #photography business, marketing, sales #stchat Join us!
September 21, 2011, 6:11 pm
@melissacornell: @StudioTrainer #stchat When Is the best time to start a senior campaign? is there a wrong time?
September 21, 2011, 6:11 pm
@StudioTrainer: @quinnab #stchat I do a mixed media approach -- FB group, FB posts, weekly and monthly emails, and they have a personal open line to me 24/7
September 21, 2011, 6:12 pm
@StudioTrainer: @melissacornell #stchat I think the wrong time is when your program isn't thought out ;) I like to start a senior program in September :)
September 21, 2011, 6:12 pm
@StudioTrainer: @melissacornell #stchat I begin prep and review of materials in Sept, and recruiting starts in October. Then regular sr mktg in April.
September 21, 2011, 6:14 pm
@StudioTrainer: @melissacornell #stchat one thing that is unique about Srs, once you launch, you'll be in cycles all year long. There's always something!
September 21, 2011, 6:14 pm
@StudioTrainer: @quinnab #stchat another thing I do is ongoing brand training, parties, test sessions, timed image shares on FB - create consistent buzz
September 21, 2011, 6:15 pm
@stylecache: @StudioTrainer With more systems set up we could do 10-15 where we are at now we can do about 4-8 #stchat
September 21, 2011, 6:16 pm
@melissacornell: @StudioTrainer #stchat So I really dont have a strong program implemented yet, i would be better off planning for next year?
September 21, 2011, 6:16 pm
@StudioTrainer: @stylecache #stchat I would recommend aiming for a rep program with 4 seniors from each local school then. :) And give them big perks
September 21, 2011, 6:16 pm
@dearkatestudios: How often do you post to your facebook page? What do you post if you don't have sessions to share? #stchat
September 21, 2011, 6:16 pm
@StudioTrainer: @StudioTrainer #stchat I would recommend waiting. If you launch now and it falls apart, it'll feel like it failed. Give yourself time.
September 21, 2011, 6:17 pm
@StudioTrainer: @melissacornell #stchat The Senior program is a big part of your brand, and the one that touches the most prospects.
September 21, 2011, 6:18 pm
@StudioTrainer: @dearkatestudios #stchat I post several times a day! I like to give information, tips, share articles and share pieces of myself.
September 21, 2011, 6:19 pm
@Kmarieb83: #stchat
September 21, 2011, 6:19 pm
@StudioTrainer: @dearkatestudios #stchat the one thing that will make you different is to be interactive and authentic as a person. Relate to you = win
September 21, 2011, 6:20 pm
@Kmarieb83: @StudioTrainer #stchat
September 21, 2011, 6:20 pm
@StudioTrainer: #stchat I can't say this enough -- don't halfway anything. You think you're excited now? Wait til you build something you know will work :)
September 21, 2011, 6:21 pm
@StudioTrainer: @Kmarieb83 #stchat Glad to be the reason! Feel free to chime in anytime!
September 21, 2011, 6:21 pm
@dearkatestudios: @StudioTrainer Do you have a page for your studio that I can fan? I love to see what other photogs are posting #stchat
September 21, 2011, 6:22 pm
@StudioTrainer: @dearkatestudios #stchat I do, and I can recommend a few great photogs that are active too! http://t.co/9zyrtCWj
September 21, 2011, 6:23 pm
@dsh72653: #stchat Check to see if the schools have a newsletter or paper and run a story or ad in it.
September 21, 2011, 6:24 pm
@StudioTrainer: @dearkatestudios #stchat Some of my favorite active photog pages: http://t.co/WHhKa844 http://t.co/ddtsyaiE
September 21, 2011, 6:24 pm
@StudioTrainer: #stchat question back at you -- how are you going to use the new FB layout to increase your business? I am excited at the possibilities :)
September 21, 2011, 6:27 pm
@vlvphotography: @StudioTrainer when your business to-do list is so long, how do you prioritize and get organized? #stchat
September 21, 2011, 6:27 pm
@dearkatestudios: @StudioTrainer Perfect! #stchat
September 21, 2011, 6:27 pm
@RTCPhotoWork: @dearkatestudios #stchat @StudioTrainer Post tips relevant to your target (related to photos & not), highlight products, celebrate clients..
September 21, 2011, 6:28 pm
@StudioTrainer: @vlvphotography #stchat YAY! You're here :) I prioritize by what will impact my business the most. I actually run a split chart of to dos
September 21, 2011, 6:28 pm
@dearkatestudios: @StudioTrainer I'm running a contest right now but have had zero entrants! #stchat
September 21, 2011, 6:29 pm
@StudioTrainer: @RTCPhotoWork #stchat love that! Photography isn't just about the images. It's a business. Build value in you and your skill.
September 21, 2011, 6:29 pm
@StudioTrainer: @dearkatestudios #stchat are you using the contest to get fans, or what's the objective?
September 21, 2011, 6:30 pm
@dearkatestudios: @StudioTrainer Yes, I that was my goal and also increase awareness about the mini sessions I'm doing. #stchat
September 21, 2011, 6:30 pm
@StudioTrainer: @vlvphotography #stchat my Split chart is two column - Biz Priorities| Biz Inspirations
September 21, 2011, 6:31 pm
@StudioTrainer: @vlvphotography #stchat not always financially. I find that priorities should be sorted by current needs. If income is the current need, yes
September 21, 2011, 6:32 pm
@StudioTrainer: @vlvphotography #stchat however, if client base is the more pressing need, then not necessarily. They aren't always the same. :)
September 21, 2011, 6:32 pm
@StudioTrainer: @dearkatestudios #stchat and what is your full marketing strategy for that? Are you doing anything other than FB?
September 21, 2011, 6:33 pm
@dearkatestudios: @StudioTrainer I have it posted to my blog and also added a craigslist ad and tweeted about it. Any other ideas? #stchat
September 21, 2011, 6:33 pm
@vlvphotography: @StudioTrainer #stchat Thanks! :)
September 21, 2011, 6:34 pm
@StudioTrainer: @dearkatestudios #stchat make some connections. What is the call to action? How are people finding your page and your blog now?
September 21, 2011, 6:34 pm
@RTCPhotoWork: @StudioTrainer @vlvphotography #stchat I have a monster list too! Each night, I make a goal for tomorrow--usually 1 short-term & 1 long-term
September 21, 2011, 6:34 pm
@StudioTrainer: @RTCPhotoWork #stchat It helps, doesn't it? I try to balance it with something creative everyday too, just so I don't go nuts!
September 21, 2011, 6:35 pm
@dearkatestudios: @StudioTrainer Those are good questions and I guess the answer is I don't know. I've most done things on the web to get word out #stchat
September 21, 2011, 6:35 pm
@StudioTrainer: @dearkatestudios #stchat if you haven't yet, install google analytics and try google adwords, and a FB ad.
September 21, 2011, 6:36 pm
@StudioTrainer: @dearkatestudios #stchat investing in those things to start can be hard, but it can pay off in huge rewards.
September 21, 2011, 6:37 pm
@StudioTrainer: @dearkatestudios #stchat Site analytics are important. If you do nothing else for your site, add analytics. You need to know your ROIs.
September 21, 2011, 6:38 pm
@dearkatestudios: @StudioTrainer I have analytics and don't quite understand it. I'm also not sure what my ad should say. Can you tell I'm new? #stchat
September 21, 2011, 6:38 pm
@StudioTrainer: @dearkatestudios #stchat I love new photogs! That's why I'm here :) I think what I would recommend for you, is build a brand binder.
September 21, 2011, 6:39 pm
@StudioTrainer: @dearkatestudios #stchat analytics can tell you when people are visiting your site, how they interact, and how they found you. Key for ads!
September 21, 2011, 6:39 pm
@stylecache: RT @StudioTrainer: @RTCPhotoWork #stchat love that! Photography isn't just about the images. It's a business. Build value in you and your skill.
September 21, 2011, 6:40 pm
@StudioTrainer: @dearkatestudios #stchat Ads should give a call to action and general idea of what it's about - and a stunning image! But not sales-y :)
September 21, 2011, 6:40 pm
@RTCPhotoWork: @StudioTrainer #stchat Yes! I at least need to balance it with a little goofing around. Thank goodness for a 7 month old! ;)
September 21, 2011, 6:40 pm
@stylecache: @StudioTrainer #stchat THANKS!
September 21, 2011, 6:41 pm
@dearkatestudios: @StudioTrainer You are so helpful! Can you give an example of a call to action? #stchat
September 21, 2011, 6:42 pm
@StudioTrainer: @stylecache #stchat you're welcome :)
September 21, 2011, 6:42 pm
@StudioTrainer: @dearkatestudios #stchat thanks for the kind words! A call to action would be something that inspires them to do something now.
September 21, 2011, 6:42 pm
@dearkatestudios: @StudioTrainer Also, what's a brand binder? #stchat
September 21, 2011, 6:43 pm
@StudioTrainer: @dearkatestudios #stchat Call by x date to get x, or those who do x by x get this :)
September 21, 2011, 6:43 pm
@StudioTrainer: @dearkatestudios #stchat a brand binder is my baby :) It's a binder that is the go-to for your brand - images, colors, wording, feel, style.
September 21, 2011, 6:44 pm
@StudioTrainer: @dearkatestudios #stchat http://t.co/KWovrXYz This explains brand binders in more detail. Mines always within reach.
September 21, 2011, 6:45 pm
@dearkatestudios: @StudioTrainer Awesome, just found your post about it :) #stchat
September 21, 2011, 6:45 pm
@RTCPhotoWork: @StudioTrainer @dearkatestudios #stchat Like "call by {date}" or "book before {date}"
September 21, 2011, 6:45 pm
@StudioTrainer: @dearkatestudios #stchat the biggest thing to remember about words - don't make them bland. Emulate big biz that targets the same market.
September 21, 2011, 6:46 pm
@StudioTrainer: #stchat build a brand language that is authentic to who you are and your business model and you can't go wrong. :)
September 21, 2011, 6:48 pm
@StudioTrainer: @melissacornell #stchat it helps for training reps and interns, too! Gets everyone on the same page.
September 21, 2011, 6:48 pm
@StudioTrainer: #stchat Another thing always nearby is my personal standards contract. :) It's my agreement of what I will and wont do for (or to) my biz
September 21, 2011, 6:50 pm
@dearkatestudios: If you have a certain client type you are aiming for would your turn away clients that don't fit that? #stchat
September 21, 2011, 6:50 pm
@RTCPhotoWork: @StudioTrainer @melissacornell #stchat Love that! I have binders of poses I like, but I need to do a brand one. To-do list, you've grown!
September 21, 2011, 6:50 pm
@cindypic: @StudioTrainer do you have an example of your personal standards contract? #stchat
September 21, 2011, 6:51 pm
@vlvphotography: @StudioTrainer #stchat I need one of those.
September 21, 2011, 6:51 pm
@dearkatestudios: @RTCPhotoWork I need to get a to-list down on paper! I have all of these things floating around in my head ;) #stchat
September 21, 2011, 6:51 pm
@StudioTrainer: @dearkatestudios #stchat If they would negatively impact your brand or they don't fit your business, then yes. Recommend someone else.
September 21, 2011, 6:52 pm
@StudioTrainer: @cindypic #stchat I can post one later today! (Never thought about sharing it, duh! LOL)
September 21, 2011, 6:52 pm
@StudioTrainer: @RTCPhotoWork #stchat I also have a brand binder for each market I target. I do slightly different colors for each sector, as well as words.
September 21, 2011, 6:53 pm
@RTCPhotoWork: @dearkatestudios @StudioTrainer #stchat That's how I was until last week, so now I've got a Word doc that has blog post to-do's as well.
September 21, 2011, 6:54 pm
@dearkatestudios: @StudioTrainer This makes so much sense! Seniors are so different from newborns! Why would you market to them in the same way? #stchat
September 21, 2011, 6:54 pm
@StudioTrainer: @dearkatestudios #stchat I keep my ongoing to do list in Evernote. My computer syncs with my phone, I can update it anywhere
September 21, 2011, 6:56 pm
@StudioTrainer: This Twitter chat is so much fun! Are you here? You should be! #stchat http://t.co/mN8SxhkE
September 21, 2011, 6:57 pm
@stylecache: RT @StudioTrainer: #stchat Another thing always nearby is my personal standards contract. :) It's my agreement of what I will and wont do for (or to) my biz
September 21, 2011, 6:57 pm
@dearkatestudios: @StudioTrainer Fantastic! Never heard of it but downloading now! #stchat
September 21, 2011, 6:58 pm
@StudioTrainer: @dearkatestudios #stchat it's just one of the many things I'd be lost without in my business :)
September 21, 2011, 6:58 pm
@cindypic: @StudioTrainer what is Evernote? #stchat
September 21, 2011, 6:58 pm
@dearkatestudios: @StudioTrainer It's like a productive Pinterest! #stchat
September 21, 2011, 6:59 pm
@StudioTrainer: @cindypic #stchat it's a sticky note style program that you can enter things from via your mobile or the computer. :)
September 21, 2011, 6:59 pm
@StudioTrainer: @dearkatestudios #stchat Oh pinterest is my poison LOL
September 21, 2011, 6:59 pm
@dearkatestudios: @StudioTrainer Me too! I'm only allowed to look once my goals for the day are complete. #stchat
September 21, 2011, 7:00 pm
@kktoday: @StudioTrainer For ordering sessions based solely at client's homes, what sample item(s) would you suggest? (to be cont...) #stchat
September 21, 2011, 7:01 pm
@kktoday: @StudioTrainer (continued... ) Trying to decide on easy-to-carry sizes/items and would love your input. #stchat
September 21, 2011, 7:01 pm
@CyImagesforLife: @StudioTrainer What are the possibilities? #stchat
September 21, 2011, 7:01 pm
@StudioTrainer: @kktoday #stchat It depends on how you're presenting the images. Are you doing a computerized viewing?
September 21, 2011, 7:01 pm
@dearkatestudios: Do you have any posts about creating ads? Any good examples? #stchat
September 21, 2011, 7:01 pm
@cindypic: @StudioTrainer #stchat I just googled it. I was going to say the same thing as @dearkatestudios it's almost like a more personal Pinterest
September 21, 2011, 7:02 pm
@StudioTrainer: @dearkatestudios #stchat I do a lot of personal consults for ad building, because it really is such an intense process. Feel free to DM ;)
September 21, 2011, 7:03 pm
@StudioTrainer: @CyImagesforLife #stchat I assume you're asking about my post about the new FB?
September 21, 2011, 7:03 pm
@kktoday: @StudioTrainer #stchat Would be showing them on the computer, yes.
September 21, 2011, 7:04 pm
@StudioTrainer: @kktoday #stchat Well, that opens things up then ;) The large pieces you can show in your viewing program. What's your target market?
September 21, 2011, 7:04 pm
@CyImagesforLife: @StudioTrainer Yes! Sorry new to this. #stchat
September 21, 2011, 7:04 pm
@RTCPhotoWork: @dearkatestudios @StudioTrainer #stchat I sometimes turn off wifi to get work done & hold myself accountable when tempted to turn it back on
September 21, 2011, 7:05 pm
@StudioTrainer: @CyImagesforLife #stchat I think that it pushes us as business owners. We have the oppty to be seen now in larger ways than before
September 21, 2011, 7:05 pm
@StudioTrainer: @CyImagesforLife #stchat our reach has been expanded and changed now - which means we need to figure out how to create dynamic content on FB
September 21, 2011, 7:06 pm
@dearkatestudios: @RTCPhotoWork I think I must have a touch of ADD. I can't get anything done unless I'm doing 2 other things :) #stchat
September 21, 2011, 7:07 pm
@StudioTrainer: @CyImagesforLife #stchat It puts more prominence on biz posts when logging on and encourages interaction with pages.
September 21, 2011, 7:09 pm
@RTCPhotoWork: @dearkatestudios @StudioTrainer #stchat Sometimes I feel like that, especially waiting for things to load. I think we're lying to ourselves.
September 21, 2011, 7:09 pm
@StudioTrainer: @kktoday #stchat I like accordions, art style folios, books, and desk pieces as samples. And of course, my specialty product catalog :)
September 21, 2011, 7:09 pm
@StudioTrainer: @dearkatestudios #stchat I am that way too. I think it's the creative mind ;)
September 21, 2011, 7:10 pm
@dearkatestudios: @StudioTrainer That's what we'll call it ;) #stchat
September 21, 2011, 7:11 pm
@dearkatestudios: @StudioTrainer What is your specialty? Do you think people want albums of a family session? Seems like they would maybe want canvas? #stchat
September 21, 2011, 7:12 pm
@kktoday: @StudioTrainer #stchat I'm having a hard time replying in 140 characters or less (and working around the chat). haha Sorry. ;)
September 21, 2011, 7:14 pm
@StudioTrainer: @dearkatestudios #stchat The worst thing you can do in sales is assume what your clients will want. I've sold just as many books as canvas
September 21, 2011, 7:14 pm
@StudioTrainer: @kktoday #stchat me too! 140 is never enough (maybe I am too wordy LOL)
September 21, 2011, 7:14 pm
@RTCPhotoWork: @dearkatestudios @StudioTrainer #stchat I've sold albums for family sessions. Have enough variety, you can sell both.
September 21, 2011, 7:14 pm
@kktoday: @StudioTrainer #stchat Was definitely leaning toward the accordions, folios & books already. Thanks! The catalog is a great idea, too. :)
September 21, 2011, 7:15 pm
@dearkatestudios: @kktoday try tweetgrid.com to view everything at once. It's so easy to use! #stchat
September 21, 2011, 7:15 pm
@kktoday: @StudioTrainer #stchat Oh, I KNOW I'm too wordy! LOL
September 21, 2011, 7:15 pm
@StudioTrainer: @dearkatestudios #stchat As an example, I would never buy a canvas. I have large prints all over my house, but canvas isn't my style :)
September 21, 2011, 7:15 pm
@StudioTrainer: @kktoday #stchat shhh me too (don't tell anyone)
September 21, 2011, 7:16 pm
@kktoday: @dearkatestudios #stchat Thanks! I'll give that a try.
September 21, 2011, 7:16 pm
@kktoday: @StudioTrainer #stchat It'll be our little secret. ;)
September 21, 2011, 7:17 pm
@dearkatestudios: @StudioTrainer Good to know! #stchat
September 21, 2011, 7:18 pm
@StudioTrainer: @kktoday #stchat I use Tweetdeck ;)
September 21, 2011, 7:18 pm
@StudioTrainer: @dearkatestudios #stchat Clients surprise me every day. I'm positive that X image is the one they will choose, and nope, they choose C. :/
September 21, 2011, 7:19 pm
@vlvphotography: @StudioTrainer #stchat I sooooo think I got you beat on the "wordy" part! lol!
September 21, 2011, 7:19 pm
@dearkatestudios: Any other free tools or sites that you recommend to help with a startup? #stchat
September 21, 2011, 7:20 pm
@dearkatestudios: #stchat
September 21, 2011, 7:20 pm
@StudioTrainer: @vlvphotography #stchat LOL! You haven't seen me on a totally adult-convo deprived day ;)
September 21, 2011, 7:20 pm
@StudioTrainer: @dearkatestudios #stchat StudioPlus Express Version and Wave Accounting.
September 21, 2011, 7:20 pm
@kktoday: @StudioTrainer #stchat I've heard of Tweetdeck, just never got around to using it. Maybe I should now. #doingthingsthehardway ;)
September 21, 2011, 7:20 pm
@dearkatestudios: What's your opinion on digital images? Would you only include them if they buy print too or do you sell them individually? #stchat
September 21, 2011, 7:21 pm
@CyImagesforLife: @StudioTrainer What do clients want in a collection? #stchat
September 21, 2011, 7:21 pm
@StudioTrainer: @dearkatestudios #stchat I do a mix of both. Every image they order from they get a FB size copy of (Watermarked).
September 21, 2011, 7:22 pm
@dearkatestudios: @StudioTrainer Thank you again! I'm really getting so much out of this and appreciate it immensely! #stchat
September 21, 2011, 7:22 pm
@StudioTrainer: @dearkatestudios #stchat Additionals are at a set price per image, low res only. If they spend over a certain amount, they are less.
September 21, 2011, 7:22 pm
@quinnab: @StudioTrainer #stchat im totally redoing everything do you recommend print collections or ala carte? do you offer reward levels?
September 21, 2011, 7:22 pm
@StudioTrainer: @CyImagesforLife #stchat I really feel that depends on your target market. I can give examples of what I've found most.
September 21, 2011, 7:23 pm
@dearkatestudios: @StudioTrainer Do you worry they'll just print from the low res file and it will not look good? #stchat
September 21, 2011, 7:23 pm
@StudioTrainer: @CyImagesforLife #stchat For Seniors, they need prints to give to Grandparents, aunts/uncles. The need wallets for announcements. (cont.)
September 21, 2011, 7:24 pm
@StudioTrainer: @CyImagesforLife #stchat A wall print for home, desk pieces for offices, table piece for home, and fb stuff for the senior :)
September 21, 2011, 7:24 pm
@StudioTrainer: @dearkatestudios #stchat that will always be a worry of an artist. I educate over and over )and over again and have them sign a CR (cont)
September 21, 2011, 7:25 pm
@vlvphotography: @StudioTrainer #stchat So THAT'S my problem-I'm around little tikes everyday! ha! Do you know the Mickey Mouse Clubhouse song by heart too?
September 21, 2011, 7:25 pm
@StudioTrainer: @dearkatestudios #stchat agreement 3 different times throughout the process. I tell them why they shouldn't (cont)
September 21, 2011, 7:26 pm
@dearkatestudios: @vlvphotography I can recite Hop on Pop by heart :) #stchat
September 21, 2011, 7:27 pm
@StudioTrainer: @dearkatestudios #stchat I partner with local places that print so that they will call me if someone tries and I tell clients that too
September 21, 2011, 7:27 pm
@StudioTrainer: @vlvphotography #stchat and Jake and the Neverland Pirates LOL ;)
September 21, 2011, 7:27 pm
@StudioTrainer: @quinnab #stchat I think it can be done effectively either way. I personally run both. I run an a la carte with bonus levels and
September 21, 2011, 7:28 pm
@StudioTrainer: @quinnab #stchat certain things that aren't available if they don't spend X amount. Then there are pkgs, too.
September 21, 2011, 7:28 pm
@dearkatestudios: @StudioTrainer I guess at some point I need to get over my fear and ditch the burn a disc option. #stchat
September 21, 2011, 7:29 pm
@StudioTrainer: @dearkatestudios #stchat if you want respect from your peers in the industry, I say yes.
September 21, 2011, 7:29 pm
@StudioTrainer: @dearkatestudios #stchat And from clients. You have more value when you believe you do and run your business that way. Ur not a commodity.
September 21, 2011, 7:30 pm
@dearkatestudios: @studiotrainer How often do you update your pricing structure? #stchat
September 21, 2011, 7:31 pm
@StudioTrainer: @CyImagesforLife #stchat for children, I think parents want a wall piece, table piece (usually a 3-4 image piece), small gift prints (cont)
September 21, 2011, 7:31 pm
@StudioTrainer: @dearkatestudios #stchat I review it annually. It doesn't mean I change it, though, as I try to price for the business I plan on having :)
September 21, 2011, 7:32 pm
@StudioTrainer: @CyImagesforLife #stchat and of course, a Fb image. I like to throw in a magnet image for kids clients too (moms love em!)
September 21, 2011, 7:32 pm
@dearkatestudios: Do you do sneak peeks on a blog of Facebook or do you save everything until order time? #stchat
September 21, 2011, 7:33 pm
@StudioTrainer: @dearkatestudios #stchat I recommend sneak peeks only for reps or Spokesmoms. Everyone else, wait til they order. Don't kill the buzz.
September 21, 2011, 7:34 pm
@StudioTrainer: @dearkatestudios #stchat http://t.co/2r0ENiXU when you're ready to raise your prices, read this ;)
September 21, 2011, 7:35 pm
@dearkatestudios: @studiotrainer I'm concerned that I'll change things too soon after just establishing pricing. Should I try it out for a bit & cont. #stchat
September 21, 2011, 7:35 pm
@CyImagesforLife: @StudioTrainer pricing help? #stchat
September 21, 2011, 7:35 pm
@StudioTrainer: @vlvphotography #stchat I think your talkativeness is a major business asset :)
September 21, 2011, 7:35 pm
@dearkatestudios: @studiotrainer adjust if necessary? #stchat
September 21, 2011, 7:35 pm
@vlvphotography: @StudioTrainer #stchat Spokesmoms? There has been no such talk about them on FB. Tell me more in less than 140 words...GO!
September 21, 2011, 7:36 pm
@StudioTrainer: @CyImagesforLife #stchat Basics, or in depth?
September 21, 2011, 7:36 pm
@FixYourBLAH: @StudioTrainer awww man....I think I've changed my pricing about 6 times this year already. LOL #stchat
September 21, 2011, 7:36 pm
@StudioTrainer: @dearkatestudios #stchat I only adjust it if my cost of doing business is suddenly higher than my margin of markup anticipated
September 21, 2011, 7:37 pm
@StudioTrainer: @FixYourBLAH #stchat no wonder you're so good at it! LOL
September 21, 2011, 7:37 pm
@StudioTrainer: @dearkatestudios #stchat work through it with someone who does it regularly and try to hit it right. Its more about presentation than price
September 21, 2011, 7:38 pm
@CarlineSitterud: #stchat
September 21, 2011, 7:39 pm
@StudioTrainer: @vlvphotography #stchat I love SPOKESMOMS!! They're a rep program for your moms. :) You build something like a sr program, but less intense
September 21, 2011, 7:39 pm
@StudioTrainer: @CarlineSitterud Hello my dear! #stchat
September 21, 2011, 7:40 pm
@CyImagesforLife: @StudioTrainer I always like to start at the beginning even if I've already begun. :-) #stchat
September 21, 2011, 7:40 pm
@CarlineSitterud: @Studiotrainer I'm here for the #stchat
September 21, 2011, 7:41 pm
@StudioTrainer: @CyImagesforLife #stchat First, figure out the cost of doing business. Break it down to a daily rate that you need to make every shoot.
September 21, 2011, 7:41 pm
@CyImagesforLife: @StudioTrainer @vlvphotography I'm interested too. #stchat
September 21, 2011, 7:41 pm
@vlvphotography: @StudioTrainer #stchat Talking an asset? If only I could choose the right words though!
September 21, 2011, 7:41 pm
@dearkatestudios: @Studiotrainer As for in person ordering, do you think it's a must? #stchat
September 21, 2011, 7:42 pm
@CyImagesforLife: @StudioTrainer ok, got that. Indepth then. #stchat
September 21, 2011, 7:42 pm
@StudioTrainer: @vlvphotography #stchat http://t.co/YPYqc52c This talks about the SpokesMom program a little more, but if you run kids/fams DO THIS
September 21, 2011, 7:42 pm
@vlvphotography: @StudioTrainer #stchat @FixYourBLAH do you think the same pricing model can work for all types of sessions?
September 21, 2011, 7:43 pm
@vlvphotography: @StudioTrainer #stchat Thanks for the link @StudioTrainer!
September 21, 2011, 7:43 pm
@StudioTrainer: @CyImagesforLife #stchat I think this is where @FixYourBlah would rock your socks off :)
September 21, 2011, 7:43 pm
@StudioTrainer: @vlvphotography #stchat I personally price differently for seniors than I do for families than I do for kids
September 21, 2011, 7:44 pm
@dearkatestudios: @StudioTrainer This is fantastic! I have just the mommy to hit up :) Do you publicize that you are offering this? #stchat
September 21, 2011, 7:44 pm
@StudioTrainer: @dearkatestudios #stchat Yes! In person ordering will blow your mind. If you can't do it, hire someone that can. Yes, you can outsource it!
September 21, 2011, 7:45 pm
@dearkatestudios: @StudioTrainer I'm so small potatoes right now! It's scary to think about hiring someone! #stchat
September 21, 2011, 7:45 pm
@StudioTrainer: @dearkatestudios #stchat then make sure you do it yourself - even if it's over Skype!
September 21, 2011, 7:47 pm
@dearkatestudios: @StudioTrainer Never would have thought to use skype! #stchat
September 21, 2011, 7:47 pm
@StudioTrainer: @dearkatestudios #stchat for the Spokesmoms, I have a quixk survey they fill out online and I take applications (I accept almost everyone)
September 21, 2011, 7:47 pm
@StudioTrainer: @dearkatestudios #stchat Skype will allow you to share your screen, so start up your sales program, and start!
September 21, 2011, 7:48 pm
@dearkatestudios: @studiotrainer How do you phrase it? "Ordering Appointment" sounds awful ;) #stchat
September 21, 2011, 7:48 pm
@StudioTrainer: #stchat Moms are flattered when you ask them to apply. I do personal invites (handwritten) to my clients every year. :)
September 21, 2011, 7:49 pm
@dearkatestudios: @StudioTrainer What sales program do you reccommend? #stchat
September 21, 2011, 7:49 pm
@StudioTrainer: @dearkatestudios #stchat Image Presentation Appointment :)
September 21, 2011, 7:49 pm
@StudioTrainer: @dearkatestudios #stchat I love Studio Plus :)
September 21, 2011, 7:49 pm
@StudioTrainer: @CyImagesforLife #stchat If you want to completely revamp, you've got to have it down to every detail, even pkg for each item.
September 21, 2011, 7:50 pm
@StudioTrainer: @CyImagesforLife #stchat when planning packages, make sure you've used a high enough markup on individual pieces to allow a discount
September 21, 2011, 7:51 pm
@StudioTrainer: @CarlineSitterud #stchat you don't :( A twitter chat is a "chat" of tweets
September 21, 2011, 7:52 pm
@StudioTrainer: @vlvphotography #stchat you choose the right words more than you know ;)
September 21, 2011, 7:52 pm
@RTCPhotoWork: @StudioTrainer @CarlineSitterud I think everybody is forgetting the #stchat tag. I'm only seeing Kate's responses.
September 21, 2011, 7:56 pm
@StudioTrainer: #stchat Whether its a senior rep or a spokesmom, spoil them. They are your Brand Ambassadors, working for you for basically free :)
September 21, 2011, 7:56 pm
@StudioTrainer: RT @RTCPhotoWork I think everybody is forgetting the #stchat tag. I'm only seeing Kate's responses.
September 21, 2011, 7:57 pm
@dearkatestudios: Do you do ordering at the clients home or do you have an office? #stchat
September 21, 2011, 7:57 pm
@StudioTrainer: @dearkatestudios #stchat I've done it both ways. I've even had ordering appointments in the library meeting room :)
September 21, 2011, 7:58 pm
@vlvphotography: @StudioTrainer #stchat I think if that were true, I wouldn't need @Raquita! LOL! But good to know I'm not totally off base! :)
September 21, 2011, 7:58 pm
@StudioTrainer: @vlvphotography #stchat I think we all need @Raquita just for a reality check . I love her!!
September 21, 2011, 7:59 pm
@StudioTrainer: #photographers - If you're just logging on hop on over to #stchat to talk biz, mktg, and sales!
September 21, 2011, 8:00 pm
@vlvphotography: @StudioTrainer #stchat Love the "image presentation appt" wording.
September 21, 2011, 8:01 pm
@dearkatestudios: @StudioTrainer Do you do a presentation on a laptop then or do you use printed proofs? #stchat
September 21, 2011, 8:01 pm
@StudioTrainer: @vlvphotography #stchat I find that it puts them in the right mindset - much better than "ordering" I don't want them to think of $ first!
September 21, 2011, 8:01 pm
@dsh72653: @dearkatestudios @StudioTrainer #stchat I have done both but now it depends on the job.
September 21, 2011, 8:02 pm
@StudioTrainer: @dearkatestudios #stchat if I could present my fave way everytime? Projection! Printed proofs for seniors only* . Lg Monitor is ok too
September 21, 2011, 8:03 pm
@StudioTrainer: @dearkatestudios #stchat However, for printed proofs, I only do a slight skin retouch and then print the proof level (cont)
September 21, 2011, 8:03 pm
@dearkatestudios: @StudioTrainer What kind of projector? Sorry I feel like I'm monopolizing your time! #stchat
September 21, 2011, 8:04 pm
@StudioTrainer: @dearkatestudios #stchat people always say we'll just take the proofs but I only offer them as a set and at a high dollar tag. (cont)
September 21, 2011, 8:04 pm
@StudioTrainer: @dearkatestudios #stchat they are a part of packages, but they're easier to talk in to larger (retouched) gift prints at that point :)
September 21, 2011, 8:05 pm
@kktoday: @dearkatestudios Don't feel bad! I'm liking reading your questions and the replies from @StudioTrainer. :) #stchat
September 21, 2011, 8:05 pm
@dearkatestudios: @kktoday Ok thanks! That makes me feel better :) My mind is reeling with questions and ideas now! #stchat
September 21, 2011, 8:06 pm
@StudioTrainer: @dearkatestudios #stchat I've used LG, Sony and Vivatek -- love them all :)
September 21, 2011, 8:07 pm
@StudioTrainer: @Raquita #stchat I hope it was you :)
September 21, 2011, 8:08 pm
@dearkatestudios: If you had very limited funds what part of your business would you put them in? Samples, advertising, equipment, training? #stchat
September 21, 2011, 8:09 pm
@Raquita: @StudioTrainer sounds like this was a good thing, sure it was me then.. =0) #stchat <--what is that?
September 21, 2011, 8:09 pm
@StudioTrainer: @dearkatestudios #stchat bring em on!
September 21, 2011, 8:09 pm
@StudioTrainer: @dearkatestudios #stchat whenever funds are limited, reinvest them in the part of the business that will bring you the best ROI
September 21, 2011, 8:10 pm
@RTCPhotoWork: @dearkatestudios @StudioTrainer #stchat What is your higher need?
September 21, 2011, 8:11 pm
@dearkatestudios: @RTCPhotoWork Clients! LOL :) #stchat
September 21, 2011, 8:12 pm
@vlvphotography: @StudioTrainer #stchat So.....not templates or Zebra pens? So-there's my OTHER problem! LOL!
September 21, 2011, 8:12 pm
@StudioTrainer: @dearkatestudios #stchat I do also believe that your skill set and the ongoing development of it should always be priority.
September 21, 2011, 8:14 pm
@StudioTrainer: @vlvphotography #stchat LOL! I want to see the zebra pens!
September 21, 2011, 8:15 pm
@RTCPhotoWork: @StudioTrainer @dearkatestudios #stchat So, so true.
September 21, 2011, 8:17 pm
@StudioTrainer: For those of you new to us (or to #stchat ) like us on FB so you don't miss the next live chat! http://t.co/VfWhKRmT :) RT Pls
September 21, 2011, 8:17 pm
@dearkatestudios: Any workshops or classes you recommend? #stchat
September 21, 2011, 8:18 pm
@StudioTrainer: @RTCPhotoWork #stchat I think that so many photographers focus on gaining clients or getting prices down - and not enough on skill or biz.
September 21, 2011, 8:18 pm
@dearkatestudios: What print labs do you use for what products? #stchat
September 21, 2011, 8:20 pm
@StudioTrainer: @dearkatestudios #stchat WPPI, Imaging USA, anything by @TamaraLackey / @ReDefineshow, a lot of the @CreativeLive events are great too!
September 21, 2011, 8:20 pm
@vlvphotography: @StudioTrainer #stchat-biz for sure! 2 years in & it's hitting me like a ton of bricks! Zebra(pen)- the brand-fine point & blue-my fave!
September 21, 2011, 8:21 pm
@RTCPhotoWork: @StudioTrainer #stchat It's definitely a fine balance between the 2.
September 21, 2011, 8:21 pm
@StudioTrainer: @dearkatestudios #stchat -- give me a product and I'll tell you what lab I like :) I prefer H&H for almost everything, but WHCC/Millers too!
September 21, 2011, 8:21 pm
@vlvphotography: @dearkatestudios #stchat are you in any of the FB groups? If not, you should be! We'd love to have you!
September 21, 2011, 8:22 pm
@dearkatestudios: What's H&H? #stchat
September 21, 2011, 8:22 pm
@StudioTrainer: @dearkatestudios #stchat Let me grab you the link ;)
September 21, 2011, 8:22 pm
@dearkatestudios: @vlvphotography Aww thanks! What groups? #stchat
September 21, 2011, 8:22 pm
@vlvphotography: @StudioTrainer #stchat H&H is on the spendier side though which does affect cogs.
September 21, 2011, 8:23 pm
@StudioTrainer: @dearkatestudios #stchat this is H&H http://t.co/G2APHLPW They're also on Twitter @hhcolorlab :)
September 21, 2011, 8:23 pm
@dearkatestudios: Ok, say just prints? Canvas? Albums? Cards? #stchat
September 21, 2011, 8:24 pm
@StudioTrainer: @vlvphotography #stchat it can hit hard. It's the boring part of the biz for most ;) so they avoid it.
September 21, 2011, 8:25 pm
@StudioTrainer: @dearkatestudios #stchat I would recommend trying each of the labs and see which suits your style best ;)
September 21, 2011, 8:26 pm
@dearkatestudios: @vlvphotography Perfect! This has been awesome and created a ton of work for me :) #stchat
September 21, 2011, 8:27 pm
@vlvphotography: @dearkatestudios Second what @StudioTrainer said.I use several labs for various products.It really comes down to personal preference.#stchat
September 21, 2011, 8:28 pm
@dearkatestudios: Alright. I have a list a mile long just from this chat :) I better get to it! Thanks again for all the help! #stchat
September 21, 2011, 8:30 pm
@StudioTrainer: #stchat We have 30 minutes of chat time left - what would you like to know about business, marketing, branding, sales #photographers?
September 21, 2011, 8:30 pm
@dearkatestudios: I'll be following you closely :) #stchat
September 21, 2011, 8:30 pm
@StudioTrainer: #stchat If you took part in the chat today, and would like to leave a review, we'd love to hear it! http://t.co/YFnlE4go
September 21, 2011, 8:30 pm
@quinnab: @StudioTrainer #stchat what do you do when you feel so burnt out and overwhemled?
September 21, 2011, 8:32 pm
@StudioTrainer: @quinnab #stchat That is SUCH a good question! First, I find someone in the industry that I can vent to. And then (cont)
September 21, 2011, 8:33 pm
@StudioTrainer: @quinnab #stchat I do a personal vision project. Something conceptual, just for me. And I go back and read client comments :)
September 21, 2011, 8:33 pm
@StudioTrainer: @quinnab #stchat Ultimately though, if you're burnt out, something about what you're doing isn't authentic to who you are. Can you pinpoint?
September 21, 2011, 8:34 pm
@StudioTrainer: @quinnab #stchat Once you pinpoint it, you can fix it. Outsource it, rework it, or remove it. :)
September 21, 2011, 8:35 pm
@vlvphotography: @StudioTrainer #stchat Great "call to action" there! :Done. :)
September 21, 2011, 8:36 pm
@quinnab: @StudioTrainer #stchat im in a really small town 3000 people maybe and im getting undercut by 2 shoot and burns that have always been here
September 21, 2011, 8:36 pm
@StudioTrainer: @quinnab #stchat Have you created and brought to life your value statement in your community?
September 21, 2011, 8:36 pm
@quinnab: @StudioTrainer #stchat and cant see to get any business without people wanting all of my work for 150 with cd cause thats what they do
September 21, 2011, 8:37 pm
@StudioTrainer: @quinnab #stchat educate! Work on ways to present the difference to your community. Exhibits, Side-by-Sides (cheap print vs pro), (cont)
September 21, 2011, 8:38 pm
@StudioTrainer: @quinnab #stchat Guest articles in the newspaper, the local tv channel unbiased education of pro photography.
September 21, 2011, 8:38 pm
@RTCPhotoWork: @StudioTrainer @quinnab #stchat At that point, it's also time to reevaluate your price point. Supply and demand, baby! ;)
September 21, 2011, 8:38 pm
@StudioTrainer: @quinnab #stchat how do you respond when they ask for that? What are you asking them?
September 21, 2011, 8:39 pm
@StudioTrainer: @vlvphotography #stchat LOL~! Thanks :)
September 21, 2011, 8:39 pm
@quinnab: @StudioTrainer #stchat they say they like my work and then ask for how much the sessions cost and when I answer i never hear from them again
September 21, 2011, 8:42 pm
@StudioTrainer: @quinnab #stchat Oh girl, time to work on your approach :) Are you getting them talking? Falling in love with your personality?
September 21, 2011, 8:42 pm
@quinnab: @StudioTrainer #stchat I was actually fetured in the newpaper back in july but nothing came from it but a few inquries?
September 21, 2011, 8:43 pm
@StudioTrainer: @quinnab #stchat It's about the presentation, not just price. You're not showing them the value to your work if all you do is answer the Qs
September 21, 2011, 8:43 pm
@StudioTrainer: @quinnab #stchat (I'm giving a teaser of the Sales Class here, so it won't be in depth) Get your clients sharing with you. Turn the tables!
September 21, 2011, 8:44 pm
@quinnab: @StudioTrainer #stchat if we meet in person or they are friends of past clients i do great but I get facebook messages...how to respond?
September 21, 2011, 8:44 pm
@StudioTrainer: @quinnab #stchat If you ask them questions, you learn what they value and you know what to say to them because you know what they want!
September 21, 2011, 8:44 pm
@StudioTrainer: @quinnab #stchat You ask them when a good time for you to call them would be, because you can't possibly give a quote for their specific
September 21, 2011, 8:45 pm
@StudioTrainer: @quinnab #stchat over a FB or email message. You want to give them the right information for their needs, and a call is the best way :)
September 21, 2011, 8:46 pm
@RTCPhotoWork: @StudioTrainer @quinnab #stchat Also, address the concerns & objections before they ever raise them. The quick-end conversation you(cont...)
September 21, 2011, 8:46 pm
@StudioTrainer: @quinnab #stchat Inquiries are just opportunities for conversions to clients. And for follow up :) I track every inquiry and follow up later
September 21, 2011, 8:47 pm
@RTCPhotoWork: @StudioTrainer @quinnab #stchat describe sounds like an email conversation. Get them on the phone or in-person, so it's a REAL conversation
September 21, 2011, 8:48 pm
@StudioTrainer: @RTCPhotoWork #stchat in-person is key for every aspect of photography. It's about capturing a person, not a screen ;)
September 21, 2011, 8:49 pm
@StudioTrainer: @quinnab #stchat if you can give them an experience that shows you "get" them, that will spread WOM like wildfire. Take it a step up!
September 21, 2011, 8:50 pm
@quinnab: @StudioTrainer #stchat Thank you so much Im going to do that!
September 21, 2011, 8:51 pm
@StudioTrainer: @quinnab #stchat find your Value statement (even if its more like a paragraph) and live it in every client interaction.
September 21, 2011, 8:52 pm
@dearkatestudios: @studiotrainer Back with one more :) Do you put details of your spokesmom program on your site or offer and tell those that apply? #stchat
September 21, 2011, 8:54 pm
@StudioTrainer: @dearkatestudios #stchat I make a nice page that has the graphic I make for the program with basic details - the Whats In It For Me (cont)
September 21, 2011, 8:54 pm
@StudioTrainer: @dearkatestudios #stchat and the link to the (very simple) application. I call them as soon as I get the email and set up a mtg for detail
September 21, 2011, 8:56 pm
@dearkatestudios: @StudioTrainer Sweet thanks! #stchat
September 21, 2011, 8:56 pm
@StudioTrainer: #stchat Thanks to a lot of the participants for the awesome reviews http://t.co/YFnlE4go Loving the Love :)
September 21, 2011, 8:59 pm
@StudioTrainer: #stchat That's it for today! It was a blast! Can't wait to do it again! Hope to see you at the Sales Class! http://t.co/aq0KSiyc
September 21, 2011, 9:00 pm
@FixYourBLAH: @vlvphotography I use my pricing model for all types of portrait sessions. I don't do weddings/events, so I don't know about that. #stchat
September 21, 2011, 9:08 pm
