12.10.2012

What Filter was that?!?

a post on post ettiquette.


So we've all seen it, right? That post where you thought "Oh my Gosh, they did not seriously write that on facebook?!"

Or the image that something just looks ... off... and someone has posted a comment about it, telling the photographer (or worse, the client) what is wrong with the image and that they could have done better. 


Or my absolute favorite "well, you can get better pics if you come to me, the sitting plus all pix on disk is only $25."

We, as an industry, and even as clients, need an intervention. When common courtesy and even common sense have gone out the window, we need a Manners Movement. 

I've asked photographers all over the US to add to this list of things that are "Do's and Don'ts for posting and commenting on Facebook." If you are a photographer, or a client of a photographer, this list is for you. 

***

Ready? Then lets just do this!

1. DO remember that when posting something online it can be very hard to convey sarcasm, inside jokes, etc. 
Be very careful, because things often look about ten times "ruder" in a comment than they do anywhere else. 

2. DON'T comment or post with any CC (critique) unless it's asked for.
If you're seeing a photo posted anywhere other than a closed group, it's probably best to NOT post CC. If you have something to say, private message it to the photographer - but don't expect it to be taken well. 


3. DO remember that every photograph that includes a person, that person will probably see that image - and every single comment. 
Is your opinion worth hurting them over?

4. DON'T post anything you wouldn't say to someone's face - client or photographer. 

That person has real feelings. The old adage "If you can't say anything nice, then don't say anything at all" applies here.  Anything you write, the actual client and their family may see it. Just because you can write whatever you want to, doesn't mean you should. 

5. DO Remember, art is subjective. 
People hire photographers based on what they have seen them do. Some people are very traditional, and some people are not. And just because you don't like something does NOT mean you have to post that opinion.

6. DO think about writing an encouraging comment on a photo or share a photo whenever you can - not just click the "like" button. 
Commenting on photos can really make the day of the client, possibly even change their self image, and they always make a photographer feel great (even better than a simple "like"). 

7. DON'T be afraid to delete negative comments and block the person from your page. 
You have the right and responsibility to protect your clients. 

8. DO thank your commenters for their kind words. 
It's never a good idea to post and run.

9. Clients, DO tag and mention your photographer when you share an image or use a photo as a profile or cover image. 
It's a wonderful courtesy to your photographer, who will probably look at that photo often to see what your friends have said about it. 

10. DO think before you post anything - a status, an image, a comment. 
Is it beneficial, true, something you'll be ok with a search engine finding in a year? Err on the side of caution.


7.25.2012

School/Daycare Portraits Starter


Want to shoot school portraits?
My daughter's kindergarten photo
Things you'll need to think about:

1. What the school will want images wise (yearbook, ID cards, lunch cards, staff, class, composites, etc)
2. Background and posing, lighting equipment needs
3. Class photos options
4. Kickback to the school details
5. What kinds of package and a la carte options you'll have, and pricing.
6. Shooting day details (you'll want a runner to get classes, a schedule of about 15 minutes per class for individuals, and 10 for class photos), someone to take and organize order forms, and someone with you to keep the kids quiet and clean. Break for lunch built in, staff photo scheduling (best before school starts and on their lunch break - need an order form submitted so you can track your shots) separate day class photos, etc.  7. Your day of kit - You'll also want things like wipes, combs, hand sanitizer, extra order forms, pens, calculator, a spindle for the order forms (you'll want to keep them in the order shot).  8. Parent volunteer needs, and what discount they get for volunteering.
9. How you'll tally up the orders, and prep for lab
10. Getting the names for class photos (and design requirements)11. Proofing printed orders (and lee-way time just in case)
11. Packaging and delivery
12. Missing orders, late orders, reorders, absent kids processes. 
Most (not all) schools need the images prepped for yearbook, class photos, staff photos, and then the individual print packages. Including the yearbook DVD, ID Cards, staff photos (in a small package, 5x7 and 4 wallets) and 4 class photos of each class to the office for school use for free is a good move.
Then the print packages, I like both packages and a la carte. They'll need to be MUCH cheaper than your normal print pricing, as you're planning on bulk. You can even work with a different price list for daycares than public schools than private schools and a whole other price list entirely if they want a "kickback"/fundraiser built in.
When you go in to do the presentation to the school board or PTA, you'll want to know how many people you're presenting to, and have a nice color portfolio proposal for them, and include:
  • School style headshots and what background options you provide, etc.
  • Walk through the process in writing, delivery terms, what you'll provide, etc.
  • Have a copy of the contract you'd require at the back.
  • Show examples of composites you can do, etc. 
  • Show example schedules and timelines
The class portraits and packaging are time consuming, so just make sure you're aware. You'll need to send a class photo sample proof to the school with spaces for names for the teachers to fill in and return to you by a certain date (early enough that you can get your deadlines met), and then you'll need to data entry them on a composite that includes the info the school would like on there. 
You'll also need to decide your ordering process - online proofing, paper proofing, or pre-paid, and discuss terms for handling the kickback (who, where, and when they'll expect the money), reorders, late order, etc. Make sure you have a policy in place, and guidelines. This is harder to track, since you won't have them organized by name in your system, and just usually by school.
Places that offer school envelopes/packaging:

6.21.2012

Gettin' Legal

Disclaimer: This post is in no way to be substituted for or received as legal or tax advice. 
One of the first steps you should take when you start photographing people/pursuing a business is getting yourself legal. (Then, don't forget about these other must-haves!)

If you are charging anyone anything for the products and services you provide, and you're presenting yourself as a professional, then you need to respect the laws as a professional. Not "getting legal" can risk a lot for your clients, and for yourself. Also, business licenses are a public record in most areas, meaning anyone can search and see if you're legal - and anyone can report you if you're not.

No business is outside of these guidelines, and don't assume because you "don't make much" that you don't have tax or legal obligations.

As always, in matters of legalities and taxes, please make sure to consult with your lawyer and accountant (and if you don't have one yet, get one).


Business Licensing Info (by state)
Remember, when deciding what business structure is best, don't ask other photographers - ask the experts. Talk to your accountant and lawyer and get their recommendation on what would protect you, your life, your family and your business most. Some cities will also require separate, additional licenses to operate or work within them. 
Alabama
Alaska
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming


Protecting your business name, logo, etc
Trademark


And of course, you'll want to secure insurance, accounting software, a business bank account, etc to help keep everything straight ... and to protect your clients, yourself and your business.